MinnesotaTeam.com — The Most Connected Approach to Minnesota Real Estate

Sell Smarter

Marketing

1MW.com (1Megawatt) is an award-winning in-house marketing and advertising firm that has helped thousands of real estate sellers, investors, and developers successfully market and sell their properties. The firm strategizes, conceptualizes, and produces all property creative content, alongside digital marketing campaigns syndicated through a unique global distribution network, ensuring every property is showcased to its highest potential. 1MW.com is one of the most coveted three-character .coms in existence, signifying progress, power, efficiency, and precision, a direct reflection of how the firm works and operates in today's market.

Marketing

Competitive Intelligence

A centralized syndication workflow delivers unparalleled property exposure through tailored marketing collateral distributed across a multi-channel network targeting the most qualified buying audiences. Operating beyond traditional property marketing, campaigns are continuously monitored and optimized throughout the entire listing-to-sold lifecycle. When engagement falls below established performance thresholds, marketing, positioning, and distribution strategies are adjusted to re-engage buyers, increase interest, and deliver quantifiable results through weekly client reporting. By identifying emerging market trends and buyer behavior, Minnesota Team ensures every property remains strategically positioned throughout the marketing process. The result is measurable marketing intelligence and a research-driven approach that provides Minnesota Team clients with a distinct competitive advantage in the market.

Marketing

Technology

An enterprise-level, single-entry marketing platform developed in-house to distribute every property across major digital channels through a fully integrated marketing technology ecosystem. Advanced automation, AI, cloud communications, behavioral analytics, audience intelligence, real-time attribution, and live performance reporting work together to deliver precision targeting, personalized buyer engagement, continuous optimization, and transparent campaign measurement from first impression through inquiry.

Connected

Network

Generating maximum exposure for sellers through a perpetually expanding network of decision-makers across finance, capital management, development, private holdings, venture capital, hospitality, design, family offices, investments, technology, energy, commodities, government, consulting, manufacturing, retail, healthcare, law, the arts, and sports. Over 75 million contacts, connected through strategic data-sharing partnerships and backed by 130+ persona-based data points, enables micro-targeting of niche buyer demographics by ZIP code, geography, and active real estate interest. The Coldwell Banker network of 400,000+ real estate professionals, together with a database of more than 2 million licensed brokers and agents, receives exclusive MinnesotaTeam.com listings and property updates.

Marketing

NONMLS.com

NONMLS.com is the original off-market marketplace and syndicate — built for those who move before the market does. Offering a structured, private alternative to traditional MLS platforms, it provides a cleaner, highly selective venue for buyers and sellers who choose a different level of discretion and opportunity.

Marketing

Social Media

Social media has become one of the most influential channels in modern property marketing. With access to more than 600,000 followers across social platforms, Wilen and the Minnesota Team leverage strategic storytelling, compelling visual content, and targeted distribution to generate visibility, engagement, and market awareness. Supported by the Coldwell Banker and Global Luxury networks, each campaign is designed to extend reach and amplify exposure.

Marketing

Press

Third-party media coverage can elevate a property's visibility in ways traditional advertising cannot. Through strategic public relations efforts, editorial-quality presentation materials, and established media relationships, properties are positioned for consideration by leading publications and news outlets throughout the marketing campaign. With more than 250 property media placements to date, Wilen and the Minnesota Team have established a proven track record of generating meaningful editorial exposure.

Marketing

Touchpoints

Today, real estate lives online, discovered through a sequence of critical interactions. Positioning properties at the exact digital intersections where prospective buyers actively search is fundamental to our strategy. Our proprietary network generates thousands of high-intent indexed search results — exceeding 10,000 on Google alone — capturing qualified attention at the precise moment of intent.

Value Creation & Presentation

Pricing

There is no mystery as to what people want. The opportunity is to serve it, present it, and deliver it in a way that is unique, different, and better than before — creating meaningful value through thoughtful presentation.

Automated valuations that rely on square footage, room count, or a handful of property attributes to determine value are akin to using the Dow Jones Industrial Average to price an individual stock in a portfolio. A more thoughtful approach considers the unique opportunity of each property, combining market intelligence, valuation expertise, and real-world experience to create a strategy designed around maximizing potential.

Seller

Services

Every property presents a unique opportunity. From residential homes and development sites to lender-owned assets and niche market offerings, specialized strategies are tailored to meet the objectives of each client and property type.