MinnesotaTeam.com — The Most Connected Approach to Minnesota Real Estate
The Most Connected Approach to Minnesota Real Estate

Who We Are
Minnesota Real Estate at the Forefront Led by Mike Wilen, the Minnesota Team at Coldwell Banker is a real estate powerhouse providing exceptional client service, innovative marketing, and access to a select network.

What We Do
Your Journey, Your Partner The Minnesota Team provides you with a plan, then delivers on it. Every strategy is sharpened with insights grounded in data, shaped by experience, and built for action. You enjoy an exceptional real estate experience that is not only financially rewarding but also exhilarating and seamless, letting you focus on your next chapter while we handle the rest.

Mike Wilen
Your Agent, Your Advocate Mike Wilen is the Founder of MinnesotaTeam.com at Coldwell Banker, with more than 800 properties sold as the listing agent, earning him a place as one of Minnesota's top individual listing agents. He has advised more than 50 local and global lenders on the sale and valuation of real estate, built a portfolio loss severity percentage analysis solution, developed property syndication systems with custom API architecture, created consumer acquisition apps, and successfully exited a real estate tech startup. Mike began his real estate career as a receptionist before being recruited as a sales agent by his mentor, a relationship that grew into a friendship and business partnership neither could have imagined. Mike is licensed in Minnesota and Illinois.

Sell With Us
Should You Decide to Sell When selling, the Minnesota market rewards a clear plan and clean execution. Boutique, high-touch, white-glove service, with agency-level marketing, pricing discipline, premium presentation, demand creation, and always ready when you are. For your visibility, the following pages outline a strategic marketing plan that addresses a spectrum of tactics.
Marketing
Award-Winning In-House Marketing & Advertising Your property deserves a professionally managed marketing campaign. Unlike traditional real estate firms that outsource creative services, Minnesota Team is supported by 1MW.com, Wilen's award-winning in-house marketing and advertising firm. Every property marketing campaign is strategically planned, designed, produced, and executed by professionals specializing in public relations, creative direction, design, photography, videography, digital production, paid media, content creation, and enterprise-level marketing technology. Supported by elite industry partnerships and proprietary distribution networks, every listing benefits from the same strategic thinking and creative execution typically reserved for major brands and large advertising campaigns. From compelling visual storytelling to targeted digital advertising, every element is developed to maximize exposure, elevate value, and attract qualified buyers.

Technology
Staying on the Cutting Edge of Real Estate Innovation Through a single-entry, perpetually expanding marketing content hub developed by global teams, property listings are dynamically distributed across all major real estate search channels within a unified ecosystem. Advanced automation, enterprise AI, behavioral analytics, audience intelligence, and real-time attribution work together to drive buyer engagement, campaign optimization, and total transparency through weekly reporting.





























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Network
Generating Maximum Exposure For Sellers A calculated, multi-channel sequence systematically distributes property listings to a perpetually expanding network of decision-makers across finance, capital management, development, private holdings, venture capital, hospitality, design, family offices, investments, technology, energy, commodities, government, consulting, manufacturing, retail, healthcare, law, the arts, and sports.

Database
Precision Reach, Powered by Data Strategic media partners, data-sharing networks, and the marketing team's global reach provide access to a 75 million contact database, backed by 130+ persona-based data points. This powers micro-targeting of niche buyer demographics by ZIP code, geography, and active interest. Geographic and demographic filtering technology drives a unified email, social media, and website advertising strategy, delivered directly to your target audience. Property listing syndication extends to the Coldwell Banker network of 400,000+ real estate professionals and a database of more than 2 million licensed brokers and agents, all of whom receive MinnesotaTeam.com's exclusive listings.

NONMLS.com
Opportunity Beyond the MLS NONMLS.com is the original exclusive, off-market property marketplace syndicate, built to position a property prominently to a select audience wherever preference and opportunity align. What started as an idea on a whiteboard now operates as a fully integrated marketing option for buyers and sellers, offering structured private alternatives to traditional MLS platforms, à la carte marketing options, and highly selective venues designed for discretion, opportunity, and value, available exclusively here. Coldwell Banker's proven 3-Phase Marketing Strategy orchestrates the perfect launch for a property. A private NONMLS period tests pricing and gathers feedback from top agents without accumulating public days on market, flowing into a Coming Soon campaign that builds buzz and anticipation. By the Full Public Launch on the MLS, your property enters the market with established demand and maximum visibility, positioned to secure the best possible price in the shortest time. This approach eliminates unnecessary days on market and price drop history, avoids missed buyer inquiries from third-party sites that block direct agent contact, keeps pricing controlled instead of left to outdated third-party algorithms, and prevents portals from attaching inaccurate, unrepresentative assessments to your listing.

Media & Press
Spotlight Your Property with Unrivaled Social Reach & Press Coverage A strategic PR plan is part and parcel to a successful marketing plan. By pairing high-quality presentation materials with our deep media relationships, we secure premium press coverage for your listing. With a proven track record of over 250 successful property features, we put your home front and center to reach more qualified buyers. With over 600,000 followers across social platforms, Wilen and the Minnesota Team turn strategic storytelling and compelling visual content into targeted distribution that drives real engagement for your property. Backed by the powerhouse Coldwell Banker and Global Luxury networks, each tailored marketing campaign is built to extend your reach, amplify exposure, and connect with motivated buyers everywhere.


































Touchpoints
Presenting Your Property Online Real estate lives online, found one touchpoint at a time. A property's value depends on reaching buyers at the exact digital intersections where they search. A proprietary syndication network delivers over 10,000 indexed search results on Google alone, putting every property in front of buyers at the moment of intent.





































Numbers
Coldwell Banker Network Real Estate Professionals Across 600+ Offices
Database contacts available for property-specific marketing and audience outreach.
Broker & Agent Database Contacts
Property Listing Syndication Networks & Distribution Channels
Average Weekly Social Media Impressions
Average Google Search Results For Active Property Listings
Media & Press Features To Date

Pricing
Creating Value Through Thoughtful Presentation Automated valuations, or those relying on a handful of property attributes to determine value, are akin to using the Dow Jones Industrial Average to price an individual stock in a portfolio. This approach considers the unique opportunity of a property by combining market intelligence, valuation expertise, and real-world experience to create a strategy designed around maximizing return. With over 10,000 real estate portfolio valuations completed for some of the largest and most sophisticated local and global lenders, Mike Wilen developed software to help calculate loss severity percentage on loans. The result is a highly nuanced valuation methodology that leaves clients with a high level of confidence in their pricing decisions. Property pricing draws on first-hand knowledge, robust experience, and well-founded intuition. Every option is on the table, ready to be discussed to find the best pricing strategy for your ideal timing.
Land
The Minnesota Team evaluates land assets with the same rigor applied to any high-stakes real estate transaction. From undeveloped acreage and farmland to development sites, ranch properties, and environmentally sensitive tracts, each parcel undergoes comprehensive analysis of zoning, density, utilities, access, and entitlement considerations. Market demand is measured against a clear valuation framework, translating raw land potential into a strategy built to unlock maximum value.

Builders & Developers
Minnesota Team brings custom home communities, multifamily developments, condominium projects, and mixed-use properties to market with precision and confidence. Market intelligence, strategic positioning, creative content, and sales infrastructure combine to maximize exposure and accelerate absorption, supported by geo-targeted pay-per-click advertising, search engine optimization, custom website design, and on-site collateral. Campaigns typically launch three to six months ahead of a community's grand opening, capturing early interest and accelerating pre-sales from day one.

REO
Minnesota Team has assisted more than 50 local, national, and global lenders in the valuation, management, and disposition of REO assets throughout Minnesota. Relationships span banks, credit unions, mortgage servicers, government-sponsored enterprises, hedge funds, and institutional asset managers, backed by portfolio loss severity analysis, eviction management, and broker price opinion expertise. Mike Wilen's background, shaped in part by his father's tenure with the Hennepin County Sheriff's Office Civil Division, informs an approach built for efficient, accountable asset recovery.

Contact
Every transaction begins with a conversation. Minnesota Team is ready to discuss a property, a portfolio, or a plan, and to outline the strategy that will move it forward.