MinnesotaTeam.com — The Most Connected Approach to Minnesota Real Estate
The Most Connected Approach to Minnesota Real Estate
Exceptional Real Estate Experiences
About
Led by Mike Wilen, the Minnesota Team at Coldwell Banker is a real estate powerhouse providing exceptional client service, innovative marketing, and access to a select network. The firm has methodically built a prominent position in the market, making it one of the most recognized real estate brands in Minnesota and across the U.S.
Standard of Care
Expertise
The real estate industry is more challenging than ever as technology, public opinion, and media landscapes continue to shift. The Minnesota Team uncovers a property's sharpest path forward with insights and strategies grounded in data, shaped by experience, and focused on action, tapping a toolbox of resource-rich selling and marketing approaches to find what moves people and how to move with them—investing the time to do it right, so you can spend yours where it matters most.
Real Estate Broker & Founding Partner
Mike Wilen
Mike Wilen is a leader and innovator in today's competitive real estate market. As founder of MinnesotaTeam.com at Coldwell Banker, Wilen has personally sold over 800 properties as listing agent. He has advised more than 50 of the largest and most sophisticated lenders on the sale and valuation of real estate, developed and sold property valuation methods including a portfolio loss severity analysis solution, built property syndication systems with custom API architecture, and created consumer acquisition strategies. He successfully exited a real estate tech startup and became one of Minnesota's top individual listing agents. Had Wilen chosen a profession outside real estate, it surely would have been in tech. A Minneapolis native raised on bluegrass and schooled in hard knocks, he began his real estate career as a receptionist before a mentor recruited him as a sales agent, a relationship that grew into a friendship, and a business, neither could have imagined. Mike is a licensed real estate broker and Realtor in Minnesota and Illinois.
Should You Decide To Sell
Advantage
From ancient abodes to today's future-forward living environments, real estate has always satisfied both basic needs and aspirational desires. In today's online-first environment, how and when those needs and desires are met can make or break a very important life moment. Even as real estate ecosystems diversify daily, the Minnesota Team's seamless workflow provides exceptional real estate experiences through unparalleled property exposure, tailored marketing collateral, multi-channel networks, and a dose of excitement.
Innovative & In-House
Marketing
Elevating marketing, public relations, content creation, and property syndication is Minnesota Team's in-house marketing and advertising firm, 1MW.com. Supported by a consortium of creative experts with experience across the entire marketing and advertising spectrum, their unwavering commitment to excellence is reflected through public relations, graphic design, content creation, and strategic marketing initiatives. Minnesota Team extends clients exclusive access to top-tier industry techniques, creative expertise, and strategic partnerships ranging from advanced photography enhancements to enterprise-level MarTech strategies. 1MW.com is one of the most coveted three-character .coms in existence, signifying progress, power, efficiency, and precision — a direct reflection of how the firm works and operates in today's market.
Two Decades of Real Estate Trailblazing
Technology
On the cutting edge of real estate technology, Wilen and the Minnesota Team help clients seamlessly adapt and accelerate throughout their selling journey by identifying emerging market trends and buyer behaviors. This translates to keeping your property strategically positioned in the market throughout the entire selling journey. This data- and research-driven approach provides measurable marketing intelligence, giving Minnesota Team clients a distinct competitive advantage. Through an enterprise-level, single-entry marketing content hub developed by in-house marketing creatives and global teams, your property is distributed across all major real estate search channels through a fully integrated marketing technology ecosystem. Advanced automation, AI, cloud communications, behavioral analytics, audience intelligence, real-time attribution, and live performance reporting work together to deliver buyer engagement, continuous optimization, and transparency through every stage of the journey—from first impression and first interaction to first showing and closing.
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Connected
Network
Generating maximum exposure for sellers through a perpetually expanding network of decision-makers across finance, capital management, development, private holdings, venture capital, hospitality, design, family offices, investments, technology, energy, commodities, government, consulting, manufacturing, retail, healthcare, law, the arts, and sports. A 75 million contact database, connected through strategic data-sharing partnerships and backed by 130+ persona-based data points, enables micro-targeting of niche buyer demographics by ZIP code, geography, and active real estate interest. The Coldwell Banker network of 400,000+ real estate professionals, together with a database of more than 2 million licensed brokers and agents, receives exclusive MinnesotaTeam.com listings and property updates.
Original & Exclusive Marketplace Syndicate
NONMLS.com
The most opportunistic acronym in real estate, NONMLS.com is the original off-market, exclusive property marketplace syndicate. Constantly pushing the boundaries of real estate marketing, NONMLS.com is determined to drive change through advanced insight, design, and technology—delivering unprecedented exposure that positions a property wherever preference and opportunity align. Designed and built for real estate aficionados who prefer to move before the market does, NONMLS.com provides structured, private alternatives to traditional MLS platforms, à la carte marketing options, and highly selective venues designed for discretion, opportunity, and value across all market conditions. It's all here—and only available through Wilen.
Marketing
Social Media
Social media has become one of the most influential channels in modern property marketing. With access to more than 600,000 followers across social platforms, Wilen and the Minnesota Team leverage strategic storytelling, compelling visual content, and targeted distribution to generate visibility, engagement, and market awareness. Supported by the Coldwell Banker and Global Luxury networks, each campaign is designed to extend reach and amplify exposure.
The Power of Press Mentions
Media
Third-party media coverage can elevate a property's visibility in ways traditional advertising cannot. Through strategic public relations efforts, editorial-quality presentation materials, and established media relationships, properties are positioned for consideration by leading publications and news outlets throughout the marketing campaign. With more than 250 property media placements to date, Wilen and the Minnesota Team have established a proven track record of generating meaningful editorial exposure.
Marketing
Touchpoints
Today, real estate lives online, discovered through a sequence of critical interactions. Positioning properties at the exact digital intersections where prospective buyers actively search is fundamental to our strategy. Our proprietary network generates thousands of high-intent indexed search results — exceeding 10,000 on Google alone — capturing qualified attention at the precise moment of intent.
Syndication
By The Numbers
Coldwell Banker real estate professionals receiving MinnesotaTeam.com property updates.
Targeted contacts available for property-specific marketing and audience outreach.
Brokers and agents receiving property alerts and listing updates.
Property distribution channels, syndication networks, and marketing touchpoints.
Average weekly social media impressions across active marketing campaigns.
Average Google search results associated with active property listings.
Property media placements and press features secured to date.
Value Creation & Presentation
Pricing
There is no mystery as to what people want. The opportunity is to serve it, present it, and deliver it in a way that is unique, different, and better than before — creating meaningful value through thoughtful presentation.
Automated valuations that rely on square footage, room count, or a handful of property attributes to determine value are akin to using the Dow Jones Industrial Average to price an individual stock in a portfolio. A more thoughtful approach considers the unique opportunity of each property, combining market intelligence, valuation expertise, and real-world experience to create a strategy designed around maximizing potential.
Seller
Services
Every property presents a unique opportunity. From residential homes and development sites to lender-owned assets and niche market offerings, specialized strategies are tailored to meet the objectives of each client and property type.
From concept to sellout, we help builders and developers bring projects to market with confidence. Whether launching a custom home community, multifamily development, condominium project, or mixed-use property, we provide the market intelligence, strategic positioning, creative content, and sales infrastructure necessary to maximize exposure and accelerate absorption. Our team works alongside developers throughout the entire lifecycle, transforming vision into measurable results.
If you're building it, we have the tech tools and talent to sell it. Builder marketing services drive qualified traffic to new developments through highly specialized strategies tailored to the new construction market. Core offerings include geo-targeted pay-per-click advertising, search engine optimization, custom website design, and on-site collateral — typically launching three to six months prior to a community's grand opening to build awareness, capture early interest, and accelerate pre-sales before the first door opens.
Every land asset deserves a strategy tailored to its highest and best use. From undeveloped acreage and farmland to development sites, ranch properties, and environmentally sensitive tracts, we provide comprehensive analysis of zoning, density, utilities, access, entitlement considerations, and market demand. The result is a clear valuation framework, informed decision-making, and a marketing strategy designed to unlock maximum value.
To date, we have assisted more than 50 local, national, and global lenders in the valuation, management, and disposition of REO assets throughout Minnesota. Our relationships span banks, credit unions, mortgage servicers, government-sponsored enterprises (GSEs), hedge funds, and institutional asset managers, providing the expertise, reporting, and execution required for efficient asset recovery.
The Next Move Is Yours
Contact
Should you decide to sell, we would like to hear from you.