Minnesota Real Estate
Led by Mike Wilen, the Minnesota Team at Coldwell Banker is a real estate powerhouse providing exceptional client service, innovative marketing, and access to one of the most connected networks across Minnesota and the U.S.
Expertise
Today's real estate market rewards nothing less than foresight, precision, and expertise. Through thoughtful strategy, exceptional marketing, and disciplined execution, we create extraordinary real estate experiences that maximize value while making the selling process seamless.
Vision
Mike Wilen
Broker | REALTOR® | Founder
800+ Properties Sold as Listing Agent
Mike Wilen is equal parts real estate broker, marketer, developer, technologist, and modern day raconteur, with nearly two decades of experience delivering exceptional real estate experiences across residential, commercial, land, and development sectors. Nearly two decades after building an industry footprint, Wilen is following it up with an engineered evolution. The traditional, multi-layered model of real estate has been abandoned. In its place, a structurally leaner, infinitely more powerful alternative. At the intersection of white glove client service and unrivaled expertise sits a boutique firm with the marketing and tech prowess of a national brokerage. Fully integrated with the global power of a Fortune 500 (Coldwell Banker with Compass).
Prominently positioned online, Minnesota Real Estate (Minnesota's Team) is the definitive, enterprise-level flagship. An expressly acquired .com, eliminating personal name vanity. Optimized for prominent positioning and market dominance. Providing an unfair share of attention for every marketed property is the in-house advertising firm, 1mw.com (1Megawatt). Housed on a highly coveted, three-character .com symbolizing precision and power. Together, a real estate powerhouse. Commanding massive reach and outsized influence in the market at large.
Marketing
Our award-winning in-house advertising firm, 1MW.com (1Megawatt) strategizes and produces all creative listing content, along with syndication to a proprietary hyper-local and global distribution network, ensuring your property is showcased at its highest potential.
Drone photography, cinematic videography, virtual staging, property renderings, and custom creative production provide compelling property presentation.
Listing syndication spans search engines, property portals, social platforms, and proprietary listing channels. Strategic partnerships and subscription networks provide an unfair share of attention for your listing.
Campaign optimization is handled by AI, allowing for instant edits of listing syndication information, delivering measurable and quantifiable engagement throughout the property listing lifecycle.
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Network
Developed in-house, a single-entry omnichannel content hub systematically distributes property listings across an expanding network of decision-makers spanning finance, capital management, development, private holdings, venture capital, hospitality, design, family offices, investments, technology, energy, commodities, government, consulting, manufacturing, retail, healthcare, law, the arts, and sports.
Proprietary marketing ecosystem connects buyers, investors, brokers, and industry decision-makers through a unified platform designed to increase listing visibility and create measurable audience engagement.
75,000,000+ contact database backed by 130 persona-based data points, enables precise audience segmentation and micro-targeted outreach to niche buyer profiles.
Strategic distribution through Coldwell Banker’s network of 400,000+ real estate professionals and active outreach to more than 2,000,000 licensed agents expands property exposure across local, national, and global brokerage channels.
Advanced analytics and behavioral intelligence through Google Analytics and Amazon Pinpoint power targeted email, SMS, desktop, mobile, and social campaigns designed to identify, engage, and convert qualified audiences.
Touchpoints
Today's buyers discover homes through hundreds of digital touchpoints long before scheduling a showing. Our data-driven marketing strategy positions your property in front of the right audience, across the right channels, at the right time. Powered by our proprietary Syndication Workflow Protocol, each campaign integrates audience intelligence, persona development, strategic content, targeted distribution, and continuous optimization to maximize exposure and engagement.
Advanced geographic and demographic filtering technology precisely targets the most qualified audiences. Intelligent and unified email, social media and website advertising is delivered to a captive buying audience.
Listing syndication and distribution across a proprietary touchpoint network maintains listing visibility, while multi-touch attribution tracks audience behavior, powering unified analytics and measurable optimization across every device.
More than 1,300 proprietary digital asset touchpoints work together to extend listing reach, generating thousands of search results and over 22K Google search impressions, moving your property listing from exposure to opportunity.
Strategic Selling
Powered by proprietary distribution technology, extensive digital reach, and data-driven audience targeting, this four-phase selling method is designed to create demand, control exposure, and drive optimal value for the property.
Pricing
Analysis that extends beyond standard algorithms and comparable sales is critical. Mike Wilen has completed more than 10,000 property valuations and developed valuation methodologies used by leading financial firms, providing a distinct advantage when determining list price. This strategy establishes the evidence, evaluates current competition, and identifies property-readiness needs before selecting the most effective market approach.
NONMLS Exclusive
NONMLS.com is the original exclusive property syndicate, backed by one of the most opportunistic acronyms in real estate. A NONMLS Exclusive introduces the listing to qualified audiences rather than immediately exposing it to the open market, providing direct access to a proprietary network of qualified buyers. Listing syndication can be presented as "Price Upon Request," gathering market intelligence, buyer feedback, and pricing insights while securely controlling exposure. This inspiration phase utilizes targeted photography, video, storytelling, and copywriting to begin shaping the property narrative.
Coming Soon
The Coming Soon phase establishes the list price, builds anticipation, and initiates distribution to public listing portals and real estate search networks. Through strategic storytelling, audience engagement, and targeted marketing, momentum is created before the property goes fully active. This articulation phase prepares the market, setting the foundation for private showings and lifestyle promotion.
Active
Represents full MLS and public listing syndication, creating a definitive entrance into the market at large with informed pricing and established anticipation from the previous marketing efforts. The property receives maximum visibility backed by data and information, driving the art of persuasion through comparative analysis and evoking emotion during property showings.
Sold
Completing the strategy with a successful market outcome, validating a disciplined process built to maximize exposure, strengthen market position, and achieve optimal value. The closing phase expertly manages pre-offer negotiations, data dissemination, and strategy management to successfully finalize the property transaction.
Press Mentions
Strategic media exposure is an essential component of modern real estate marketing. Minnesota Team leverages established relationships, compelling storytelling, and trusted media channels to position select properties in front of broader audiences while creating credibility that extends beyond traditional real estate marketing.
Featured across more than 250+ media outlets, Minnesota Team properties have received recognition through strategic press coverage and targeted media exposure.
More than a decade of media features enables Minnesota Team to create compelling stories that generate awareness, build credibility, and extend property exposure through trusted third-party channels.
Land
There is nothing like land. Unlike other real estate assets, land represents possibility, potential, and long-term value. Every parcel has a unique story, whether undeveloped acreage, farmland, recreational, infill, development, equestrian, commercial, hobby, or a single city lot. Our approach identifies each property’s strongest attributes, connects it with the right audience, and creates a strategy designed to maximize market potential.
Comprehensive marketing strategies position land in front of qualified buyers, investors, developers, and end users seeking unique opportunities.
Evaluation of legally permissible, physically possible, and financially feasible uses reveals hidden potential and helps define the strongest path to market.
Technical data including surveys, boundaries, zoning, environmental considerations, and property characteristics are transformed into compelling marketing materials that communicate opportunity and build buyer confidence.
Cinematic 4K aerial imagery, high-resolution photography, and strategic storytelling showcase acreage, terrain, accessibility, surrounding amenities, and development potential.
Builders & Developers
If you are building or developing it, we have the technology, expertise, and talent to sell it. From early-stage positioning, through pre-sales strategy, launch campaigns, and final sellout, we transform developments into market-ready opportunities. With expertise in ground-up construction, redevelopment, conversions, and complex real estate projects, we align strategy, branding, pricing, and marketing execution to accelerate buyer demand.
Strategic planning, market positioning, pricing, branding, market identity, unit mix, floor plan optimization, finish selections, broker outreach, public relations, advertising, sales collateral, custom website development, digital marketing campaigns, and targeted audience development.
Capabilities include fully custom website development with complete backend functionality, built using modern React architecture or WordPress with seamless CRM integration. Comparable enterprise-grade websites are typically valued at more than $25,000.
Lender Owned
From Liability to Liquidity.
Today, we've assisted more than 50 of the largest and most sophisticated local, global, public, and private lenders, banks, credit unions, and servicers, in the sale and valuation of REO.
MinnesotaForeclosures.com attracts thousands of qualified weekly visitors, delivering targeted exposure backed by proven systems, disciplined processes, and more than a decade of specialized foreclosure expertise. Streamlined property services including re-keying, securing, vacancy inspections with Sheriff's escort, pre-market readiness, municipal registration, professional photography, valuation expertise, and strategic marketing—help reduce time-to-market while positioning each property for maximum market exposure. Wilen has also developed proprietary loss severity methodologies to support more accurate valuation analysis and recovery potential, providing clients with a disciplined, data-informed approach.
Contact
Walking through a property with Mike is definitely a one-of-a-kind experience. Mike Wilen doesn't sell real estate; he shares it. The lifestyle, the area, neighborhood history, architectural details, construction quality, and the feel of rare, exotic hardwoods beneath your stocking feet. Every listing has a unique story, and Mike would love to walk you through it.
Minnesota Team
Mike Wilen Real Estate
Coldwell Banker Realty
612-400-9000
[email protected]
Social Media
Social media plays a critical role in any successful marketing campaign, combining compelling storytelling, engaging narratives, and distinctive visual content to capture attention, build momentum, and connect with qualified audiences. Through Mike Wilen, the Minnesota Team, and Coldwell Banker, your property benefits from a strategic social media approach powered by global brand recognition, expansive networks, influencer connections, and targeted distribution.
Wilen Social connects with a combined audience of over 600,000 followers, generating 25,000+ weekly impressions. Through the expanded reach of Coldwell Banker and Global Luxury, that audience is significantly amplified across additional networks and platforms.