MinnesotaTeam.com — The Most Connected Approach to Minnesota Real Estate

The Minnesota Team uncovers a property's sharpest path forward with insights and strategies grounded in data, shaped by experience, and focused on action, tapping a toolbox of resource-rich selling and marketing approaches to find what moves people and how to move with them, investing the time to do it right, so you can spend yours where it matters most. For your visibility, the following pages outline a strategic marketing plan that addresses a spectrum of tactics.

Elevating marketing, public relations, content creation, and property syndication is Minnesota Team's in-house marketing and advertising firm, 1MW.com. Supported by a consortium of creative experts with experience across the entire marketing and advertising spectrum, their unwavering commitment to excellence is reflected through public relations, graphic design, content creation, and strategic marketing initiatives. Minnesota Team extends clients exclusive access to top-tier industry techniques, creative expertise, and strategic partnerships ranging from advanced photography enhancements to enterprise-level MarTech strategies. 1MW.com is one of the most coveted three-character .coms in existence, signifying progress, power, efficiency, and precision, a direct reflection of how the firm works and operates in today's market.

Generating maximum exposure for sellers, a calculated, multi-channel sequence systematically distributes your property listing to a perpetually expanding network of decision-makers across finance, capital management, development, private holdings, venture capital, hospitality, design, family offices, investments, technology, energy, commodities, government, consulting, manufacturing, retail, healthcare, law, the arts, and sports.

Strategic media partners, data-sharing networks, and our in-house marketing and global teams provide access to a 75 million contact database, backed by 130+ persona-based data points, enabling micro-targeting of niche buyer demographics by ZIP code, geography, and active real estate interest, including email addresses across the U.S. This geographic and demographic filtering technology powers a unified email, social media, and website advertising strategy delivered directly to your target audience, generating powerful results. The Coldwell Banker network of 400,000+ real estate professionals, together with a database of more than 2 million licensed brokers and agents, receives exclusive MinnesotaTeam.com listings and property updates.

The most opportunistic acronym in real estate, NONMLS.com is the original off-market, exclusive property marketplace syndicate. Constantly pushing the boundaries of real estate marketing, NONMLS.com is determined to drive change through advanced insight, design, and technology, delivering unprecedented exposure that positions a property wherever preference and opportunity align. For those who prefer to move before the market does, NONMLS.com provides structured, private alternatives to traditional MLS platforms, à la carte marketing options, and highly selective venues designed for discretion, opportunity, and value across all market conditions. It's all here, and only available through Wilen.

Social media has become one of the most influential channels in modern property marketing. With access to more than 600,000 followers across social platforms, Wilen and the Minnesota Team leverage strategic storytelling, compelling visual content, and targeted distribution to generate visibility, engagement, and market awareness. Supported by the Coldwell Banker and Global Luxury networks, each campaign is designed to extend reach and amplify exposure.

Third-party media coverage can elevate a property's visibility in ways traditional advertising cannot. Through strategic public relations efforts, editorial-quality presentation materials, and established media relationships, properties are positioned for consideration by leading publications and news outlets throughout the marketing campaign. With more than 250 property media placements to date, Wilen and the Minnesota Team have established a proven track record of generating meaningful editorial exposure.

Today, real estate lives online, discovered through a sequence of critical interactions. Positioning properties at the exact digital intersections where prospective buyers actively search is fundamental to the Minnesota Team's strategy. Their proprietary network generates thousands of high-intent indexed search results, exceeding 10,000 on Google alone, capturing qualified attention at the precise moment of intent.

Every property presents a unique opportunity. From residential homes and development sites to lender-owned assets and niche market offerings, specialized strategies are tailored to meet the objectives of each client and property type.

From concept to sellout, we help builders, developers, and land owners bring projects to market with confidence. Whether launching a custom home community, multifamily development, condominium project, or mixed-use property, we provide the market intelligence, strategic positioning, creative content, and sales infrastructure necessary to maximize exposure and accelerate absorption, including geo-targeted pay-per-click advertising, search engine optimization, custom website design, and on-site collateral, typically launching three to six months prior to a community's grand opening to capture early interest and accelerate pre-sales. For land assets, from undeveloped acreage and farmland to development sites, ranch properties, and environmentally sensitive tracts, we provide comprehensive analysis of zoning, density, utilities, access, entitlement considerations, and market demand, delivering a clear valuation framework and a strategy designed to unlock maximum value.

To date, we have assisted more than 50 local, national, and global lenders in the valuation, management, and disposition of REO assets throughout Minnesota. Our relationships span banks, credit unions, mortgage servicers, government-sponsored enterprises (GSEs), hedge funds, and institutional asset managers, providing the expertise, reporting, and execution required for efficient asset recovery.