MinnesotaTeam.com — The Most Connected Approach to Minnesota Real Estate
The Most Connected Approach to Minnesota Real Estate
Who We Are
A consortium of highly experienced real estate professionals whose highest priority is serving you. Led by Mike Wilen, the Minnesota Team at Coldwell Banker is a real estate powerhouse providing exceptional client service, innovative marketing, and access to a select network. White-glove client service, ingenious marketing, scrupulous business practices, multi-channel networks, and a dose of excitement have positioned the Minnesota Team prominently where real estate is found, across markets both locally and nationally.
What We Do
Innovation at the forefront of real estate. Real estate satisfies both basic needs and aspirational desires. In today's online-first real estate environment, how and when those needs and desires are met can make or break a very important life moment. As the real estate selling and buying ecosystem continues to diversify, the Minnesota Team remains relentless in seeking a better way. Each day, they reimagine and refine strategies and technology in pursuit of superior results, providing clients with exceptional real estate experiences.
Mike Wilen
Mike Wilen is a leader and innovator in today's competitive real estate market. As founder of MinnesotaTeam.com at Coldwell Banker, Wilen has personally sold over 800 properties as listing agent. He has advised more than 50 of the largest and most sophisticated lenders on the sale and valuation of real estate, developed and sold property valuation methods including a portfolio loss severity analysis solution, built property syndication systems with custom API architecture, and created consumer acquisition strategies. He successfully exited a real estate tech startup and became one of Minnesota's top individual listing agents. Had Wilen chosen a profession outside real estate, it surely would have been in tech. A Minneapolis native raised on bluegrass and schooled in hard knocks, he began his real estate career as a receptionist before a mentor recruited him as a sales agent, a relationship that grew into a friendship, and a business, neither could have imagined. Mike is a licensed real estate broker and Realtor in Minnesota and Illinois.
Sell With Us
Investing time to do things right, so you can spend yours where it matters most. The Minnesota Team uncovers a property's sharpest path forward with insights and strategies grounded in data, shaped by experience, and focused on action, tapping a toolbox of resource-rich selling and marketing approaches to find what moves people and how to move with them. For your visibility, the following pages outline a strategic marketing plan that addresses a spectrum of tactics.
Marketing
1MW.com is one of the most coveted and sought-after three-character .coms in existence. In today's power-hungry landscape, it signifies progress, power, efficiency, and precision—a direct reflection of how the firm operates in today's market. Elevating marketing, public relations, content creation, and property syndication is the Minnesota Team's in-house marketing and advertising firm, 1MW.com. Supported by a consortium of creative experts with experience across the entire marketing and advertising spectrum, their unwavering commitment to excellence is reflected through strategic public relations, graphic design, content creation, and targeted initiatives. The Minnesota Team extends clients exclusive access to top-tier industry techniques, creative expertise, and strategic partnerships ranging from advanced photography enhancements to enterprise-level MarTech strategies.
Technology
This data-driven, research-backed technology integration provides sellers with an instant competitive advantage. Staying on the cutting edge of real estate innovation, Wilen and the Minnesota Team help clients seamlessly adapt and accelerate their selling experience by identifying emerging market trends and evolving buyer behaviors. Through a single-entry, perpetually expanding marketing content hub developed by global teams, property listings are dynamically distributed across all major real estate search channels within a unified ecosystem. Advanced automation, enterprise AI, cloud communications, behavioral analytics, audience intelligence, and real-time attribution work together to drive buyer engagement, continuous campaign optimization, and total transparency from the first impression to the final closing.
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Network
Generating maximum exposure for sellers, a calculated, multi-channel sequence systematically distributes your property listing to a perpetually expanding network of decision-makers across finance, capital management, development, private holdings, venture capital, hospitality, design, family offices, investments, technology, energy, commodities, government, consulting, manufacturing, retail, healthcare, law, the arts, and sports.
Database
Strategic media partners, data-sharing networks, and our in-house marketing and global teams provide access to a 75 million contact database, backed by 130+ persona-based data points, enabling micro-targeting of niche buyer demographics by ZIP code, geography, and active real estate interest, including email addresses across the U.S. This geographic and demographic filtering technology powers a unified email, social media, and website advertising strategy delivered directly to your target audience, generating powerful results. The Coldwell Banker network of 400,000+ real estate professionals, together with a database of more than 2 million licensed brokers and agents, receives exclusive MinnesotaTeam.com listings and property updates.
NONMLS.com
NONMLS.com's property marketing protocol is focused on unprecedented exposure that positions a property prominently to a select audience, placing it wherever preference and opportunity align. As the most opportunistic acronym in real estate and the original exclusive, off-market property marketplace syndicate, NONMLS.com is once again pushing the boundaries of traditional real estate marketing. Driven to spark change through advanced insight, design, and technology, this platform provides clients with cutting-edge solutions when they need them most, reinforcing the principle that the property owner always drives the decisions. For those who prefer to move before the market does, NONMLS.com provides structured, private alternatives to traditional MLS platforms, à la carte marketing options, and highly selective venues designed for discretion, opportunity, and value across all market conditions. It is all here, and exclusively available through Wilen.
Social Media
Social media has become one of the most influential channels in modern property marketing. With access to more than 600,000 followers across social platforms, Wilen and the Minnesota Team leverage strategic storytelling, compelling visual content, and targeted distribution to generate visibility, engagement, and market awareness. Supported by the Coldwell Banker and Global Luxury networks, each campaign is designed to extend reach and amplify exposure.
Media & Press
Putting your property in the spotlight through trusted news and media outlets. Strong media coverage gets your home noticed in ways traditional ads simply cannot match. By combining professional, high-quality presentation materials with established media relationships, your property is actively pitched to leading local and national news outlets throughout the listing period. With a proven track record of over 250 successful property feature placements, this targeted public relations approach ensures your home gains maximum visibility and stands out clearly in today's competitive market.
Press Mentions
Touchpoints
Today, real estate lives online, discovered through a sequence of critical interactions. Positioning properties at the exact digital intersections where prospective buyers actively search is fundamental to the Minnesota Team's strategy. Their proprietary network generates thousands of high-intent indexed search results, exceeding 10,000 on Google alone, capturing qualified attention at the precise moment of intent.
Syndication
Numbers
Coldwell Banker real estate professionals receiving MinnesotaTeam.com property updates.
Targeted contacts available for property-specific marketing and audience outreach.
Brokers and agents receiving property alerts and listing updates.
Property distribution channels, syndication networks, and marketing touchpoints.
Average weekly social media impressions across active marketing campaigns.
Average Google search results associated with active property listings.
Property media placements and press features secured to date.
Pricing
There is no mystery as to what people want. The opportunity is to serve it, present it, and deliver it in a way that is unique, different, and better than before — creating meaningful value through thoughtful presentation.
Automated valuations that rely on square footage, room count, or a handful of property attributes to determine value are akin to using the Dow Jones Industrial Average to price an individual stock in a portfolio. A more thoughtful approach considers the unique opportunity of each property, combining market intelligence, valuation expertise, and real-world experience to create a strategy designed around maximizing potential.
Land
The Minnesota Team evaluates land assets with the same rigor applied to any high-stakes real estate transaction. From undeveloped acreage and farmland to development sites, ranch properties, and environmentally sensitive tracts, each parcel undergoes comprehensive analysis of zoning, density, utilities, access, and entitlement considerations. Market demand is measured against a clear valuation framework, translating raw land potential into a strategy built to unlock maximum value.
Builders & Developers
Minnesota Team brings custom home communities, multifamily developments, condominium projects, and mixed-use properties to market with precision and confidence. Market intelligence, strategic positioning, creative content, and sales infrastructure combine to maximize exposure and accelerate absorption, supported by geo-targeted pay-per-click advertising, search engine optimization, custom website design, and on-site collateral. Campaigns typically launch three to six months ahead of a community's grand opening, capturing early interest and accelerating pre-sales from day one.
REO
Minnesota Team has assisted more than 50 local, national, and global lenders in the valuation, management, and disposition of REO assets throughout Minnesota. Relationships span banks, credit unions, mortgage servicers, government-sponsored enterprises, hedge funds, and institutional asset managers, backed by portfolio loss severity analysis, eviction management, and broker price opinion expertise. Mike Wilen's background, shaped in part by his father's tenure with the Hennepin County Sheriff's Office Civil Division, informs an approach built for efficient, accountable asset recovery.
Contact
Every transaction begins with a conversation. Minnesota Team is ready to discuss a property, a portfolio, or a plan, and to outline the strategy that will move it forward.