MinnesotaTeam.com — The Most Connected Approach to Minnesota Real Estate
The Most Connected Approach to Minnesota Real Estate
Sell With Us
Led by Mike Wilen, Minnesota Team at Coldwell Banker is a real estate sales and marketing powerhouse made up of highly experienced, multidisciplinary professionals who apply deep market knowledge to a wide range of transactions. The firm has methodically built a prominent position in the market, making it one of the most recognized real estate brands across Minnesota and the U.S.
Expertise
The allure of a highly experienced real estate professional working on your behalf is just the beginning; discover the competitive advantages of a resource-rich selling method and the unprecedented value afforded to you — investing the time to do it right, so you can spend yours where it matters most.
Mike Wilen
Real Estate Broker
Licensed Realtor
Founding Partner, MinnesotaTeam.com
Mike Wilen is a leader and innovator in today's dynamic real estate market, selling over 800 properties representing the seller (listing agent), assisted over 50 of the largest and most sophisticated lenders in the sale and valuation of real estate, built proprietary real estate valuation, syndication, and consumer acquisition methods, successfully exited a real estate tech startup, and became one of Minnesota's top individual listing agents. Mike is the founder and partner of NONMLS.com, the original off-market syndicate, and 1MW.com, the award-winning marketing and advertising firm that also serves as MinnesotaTeam.com's in-house creative team. Prior to Minnesota Team, Mike's humble beginnings as a receptionist led to his recruitment as a sales agent by a mentor, creating a business relationship that grew into a friendship neither of them could've imagined — the same could be said for the business that came of it as well.
What We Do
The Minnesota Team has helped thousands of sellers, investors, and developers successfully market and sell their properties through Wilen's award winning in-house marketing and advertising firm, 1MW.com (1Megawatt). The talented creative consortium will strategize, conceptualize and produce all necessary digital and print creative, along with digital marketing campaigns syndicated via a unique global distribution network, to ensure your property is showcased to its highest potential. 1MW.com is one of the most coveted three-character .coms in existence, defined by progress, power, efficiency, and precision — a direct reflection of how the firm operates.
Workflow
At the core of Minnesota Team's marketing method is a syndication workflow that drives faster, more confident decisions and delivers unparalleled property listing exposure both locally and globally. Through perpetually expanding buyer persona development, tailored marketing collateral is delivered across a multi-channel listing distribution network targeting the most eligible audiences. Marketing campaigns are monitored continuously, re-assessed, and optimized in real time — if views are down on a particular channel, a minor adjustment triggers a refresh of that property listing that drives renewed curiosity and buyer engagement.
Advantage
By identifying minor yet important market trends and buyer behaviors, Minnesota Team ensures that property positioning, market timing, and listing exposure mapping are perfectly aligned, allowing decision-makers to operate from a position of absolute clarity and receive quantifiable property marketing results. This transformation of information into strategy means Minnesota Team clients are the most educated clients in the market, by way of a highly focused, research-driven marketing approach, thereby creating a competitive advantage.
Technology
An enterprise-level, single-entry marketing platform developed in-house to distribute every property across major digital channels through a fully integrated marketing technology ecosystem. Advanced automation, AI, cloud communications, behavioral analytics, audience intelligence, real-time attribution, and live performance reporting work together to deliver precision targeting, personalized buyer engagement, continuous optimization, and transparent campaign measurement from first impression through inquiry.
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Network
Generating maximum exposure for sellers through word of mouth, right place, right time, and superior targeting methods that gather decision-maker intelligence across finance, capital management, development, private holdings, venture capital, hospitality, design, family offices, investors, technology, energy, commodities, government, consulting, manufacturing, retail, healthcare, law, the arts, sports, and architecture. Leveraging a worldwide agent and broker database of over one million contacts, further amplified by Coldwell Banker's presence in 48 countries, 600 offices, and 400,000+ professionals — all receiving MinnesotaTeam.com weekly property updates.
Database
Strategic partnerships provide access to over 75 million email addresses with advanced targeting capabilities covering 130 data points, allowing for micro-targeting of niche buyer demographics and those specifically interested in or searching for real estate.
NONMLS.com
NONMLS.com is the original off-market marketplace and syndicate — built for those who move before the market does. Offering a structured, private alternative to traditional MLS platforms, it provides a cleaner, highly selective venue for buyers and sellers who choose a different level of discretion and opportunity.
Social Media
Social media has become one of the most influential channels in modern property marketing. With access to more than 600,000 followers across social platforms, Wilen and the Minnesota Team leverage strategic storytelling, compelling visual content, and targeted distribution to generate visibility, engagement, and market awareness. Supported by the Coldwell Banker and Global Luxury networks, each campaign is designed to extend reach and amplify exposure.
Press
Third-party media coverage can elevate a property's visibility in ways traditional advertising cannot. Through strategic public relations efforts, editorial-quality presentation materials, and established media relationships, properties are positioned for consideration by leading publications and news outlets throughout the marketing campaign. With more than 250 property media placements to date, Wilen and the Minnesota Team have established a proven track record of generating meaningful editorial exposure.
Touchpoints
Today, real estate lives online, discovered through a sequence of critical interactions. Positioning properties at the exact digital intersections where prospective buyers actively search is fundamental to our strategy. Our proprietary network generates thousands of high-intent indexed search results — exceeding 10,000 on Google alone — capturing qualified attention at the precise moment of intent.
Syndication
Prominently positioning properties where buyers, brokers, and agents search, discover, and engage.
Coldwell Banker real estate professionals receiving MinnesotaTeam.com property updates.
Coldwell Banker offices worldwide receiving Minnesota property marketing updates.
Targeted contacts available for property-specific marketing and audience outreach.
Brokers and agents receiving property alerts and listing updates.
Property distribution channels, syndication networks, and marketing touchpoints.
Average weekly social media impressions across active marketing campaigns.
Average Google search results associated with active property listings.
Property media placements and press features secured to date.
Services
Every property presents a unique opportunity. From residential homes and development sites to lender-owned assets and niche market offerings, specialized strategies are tailored to meet the objectives of each client and property type.
From concept to sellout, we help builders and developers bring projects to market with confidence. Whether launching a custom home community, multifamily development, condominium project, or mixed-use property, we provide the market intelligence, strategic positioning, creative content, and sales infrastructure necessary to maximize exposure and accelerate absorption. Our team works alongside developers throughout the entire lifecycle, transforming vision into measurable results.
If you're building it, we have the tech tools and talent to sell it. Builder marketing services drive qualified traffic to new developments through highly specialized strategies tailored to the new construction market. Core offerings include geo-targeted pay-per-click advertising, search engine optimization, custom website design, and on-site collateral — typically launching three to six months prior to a community's grand opening to build awareness, capture early interest, and accelerate pre-sales before the first door opens.
Every land asset deserves a strategy tailored to its highest and best use. From undeveloped acreage and farmland to development sites, ranch properties, and environmentally sensitive tracts, we provide comprehensive analysis of zoning, density, utilities, access, entitlement considerations, and market demand. The result is a clear valuation framework, informed decision-making, and a marketing strategy designed to unlock maximum value.
To date, we have assisted more than 50 local, national, and global lenders in the valuation, management, and disposition of REO assets throughout Minnesota. Our relationships span banks, credit unions, mortgage servicers, government-sponsored enterprises (GSEs), hedge funds, and institutional asset managers, providing the expertise, reporting, and execution required for efficient asset recovery.
Modern real estate marketing begins with creating a destination where buyers, investors, tenants, and stakeholders can fully experience an opportunity. Through our in-house marketing and technology division, 1MW, we develop custom property websites, digital advertising campaigns, CRM-integrated lead generation systems, and content experiences tailored to each asset. Whether promoting a luxury residence, multifamily development, commercial property, industrial facility, data center, or large-scale land offering, we combine technology, design, data, and targeted advertising to deliver meaningful exposure and measurable results.
The same uncompromising standards, brought to the luxury Lake Minnetonka rental market. Expanding the vision. Maintaining the mission. Meeting the demand. Positioned prominently in niche markets with collaboration across advisory, technology, marketing, MLS, and web — delivering innovative real estate solutions, working as integrated, multidisciplinary professionals bringing the full capabilities needed for exceptional client experiences.
Highly focused on the marketing of real estate on the open market, yet receptive to unique situations when time, urgency, or alternative options become necessary. An established network of professionals equipped to purchase real estate at nearly any price point, property type, or location — moving swiftly to capture opportunities in all market conditions, exploring unconventional approaches and making bold investments in unexpected places.
Let's Connect
Automated valuations that rely on square footage, room count, or a handful of property attributes to determine value are akin to using the Dow Jones Industrial Average to price an individual stock in a portfolio. Experience the difference of a thoughtful approach designed around your property's unique opportunity and market potential, built on a distinct combination of market intelligence, valuation expertise, and real-world experience.
Whether you're considering selling, preparing to list, or seeking a clearer understanding of your property's value, the conversation starts here. The next move is yours.
612-400-9000