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MinnesotaTeam.com
Led by Mike Wilen, the Minnesota Team at Coldwell Banker is a real estate powerhouse providing exceptional client service, innovative marketing, and access to one of the most connected networks across Minnesota and the U.S.
Expertise
Today's real estate market rewards nothing less than foresight, precision, and expertise. Through thoughtful strategy, exceptional marketing, and disciplined execution, we create extraordinary real estate experiences that maximize value while making the selling process seamless from beginning to end.
Vision
Mike Wilen
Broker | REALTOR® | Founder
800+ Properties Sold as Listing Agent
Nearly two decades after building an industry footprint, Mike Wilen is following it up with an engineered evolution. The traditional, multi-layered model of real estate has been abandoned. In its place, a structurally leaner, infinitely more powerful alternative.
At the intersection of white glove client service and unrivaled expertise sits a boutique firm with the marketing and tech prowess of a national brokerage. Fully integrated with the global power of a Fortune 500 (Coldwell Banker with Compass).
Prominently positioned online, MinnesotaTeam.com (Minnesota's Team) is the definitive, enterprise-level flagship. An expressly acquired .com, eliminating personal name vanity. Optimized for prominent positioning and market dominance.
Providing an unfair share of attention for every marketed property is the in-house advertising firm, 1mw.com (1Megawatt). Housed on a highly coveted, three-character .com symbolizing precision and power.
Together, a real estate powerhouse. Commanding massive reach and outsized influence in the market at large.
Mike Wilen is equal parts real estate broker, marketer, developer, technologist, and modern day raconteur, with nearly two decades of experience delivering exceptional real estate experiences across residential, commercial, land, and development sectors.
Marketing
Helping sellers successfully market and sell their properties is the award-winning in-house advertising firm, 1MW.com (1Megawatt). The talented creative consortium strategizes and produces all necessary property listing content, along with marketing campaigns syndicated via a unique hyperlocal and global distribution network, designed to showcase your property at its highest potential.
In-house marketing allows us to move fast, just in case you need us to. Drone photography, cinematic videography, visual staging, property renderings, and custom creative production lead the way for compelling property marketing.
Strategies are modeled after enterprise-level consumer brand distribution, applying sophisticated syndication methods to position your listing in front of the most qualified audiences.
Comprehensive listing presentation spans search portals, advertising channels, social platforms, and proprietary networks. Exclusive access to advanced marketing capabilities through strategic partnerships and networks provides an unfair share of attention for your listing.
The internet favors activity, lots of it. Campaign optimization, data-informed marketing strategies, are handled by AI. This improvement in listing presentation allows for slight edits of listing content syndication that delivers measurable and quantifiable listing engagement throughout the property lifecycle.
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Network
Developed in-house, a single-entry omnichannel content hub systematically distributes property listings across an expanding network of decision-makers spanning finance, capital management, development, private holdings, venture capital, hospitality, design, family offices, investments, technology, energy, commodities, government, consulting, manufacturing, retail, healthcare, law, the arts, and sports.
75,000,000+ contact database powered by 130 persona-based data points, enabling precise audience segmentation and micro-targeted outreach to niche buyer profiles.
Advanced analytics and behavioral intelligence through Google Analytics and Amazon Pinpoint power targeted email, SMS, desktop, mobile, and social campaigns designed to identify, engage, and convert qualified audiences.
Strategic distribution through Coldwell Banker’s network of 400,000+ real estate professionals and active outreach to more than 2,000,000 licensed agents expands property exposure across local, national, and global brokerage channels.
A proprietary marketing ecosystem connects buyers, investors, brokers, and industry decision-makers through a unified platform designed to maximize visibility and create measurable opportunities.
Touchpoints
Real estate today lives online, at every touchpoint, on every screen. In a saturated world of content, attention is the most valuable currency. Minnesota Team meets that challenge with a data-driven marketing strategy designed to place your property in front of the right audience, across the right channels, at the right time. Our touchpoint focused listing syndication is engineered to place your property in front of a larger audience than any other team or brokerage. Dubbed The Syndication Workflow Protocol, our proprietary property marketing and audience engagement strategy (algorithm), begins with a target audience, demographic and persona creation, data rendering, design of property marketing collateral, scheduling, and delivery. Continuous campaign adjustments target new audiences, while re-engagement efforts prioritize existing audiences, with repetition for sustained effectiveness yielding quantifiable and measurable property marketing results. In marketing speak, a full cycle of success.
Advanced geographic and demographic filtering technology precisely targets the most qualified audiences. Intelligent and unified email, social media and website advertising is delivered to your buying audience.
Listing syndication and distribution across a proprietary touchpoint network maintains visibility and keeps your property front of mind.
Multi-touch attribution models track audience behavior with precision, powering unified analytics and measurable optimization across every device.
More than 1,300 proprietary digital asset touchpoints work together to extend listing reach, generating thousands of search results and over 22K Google search impressions per address, moving your property listing from exposure to opportunity.
Strategic Selling
NONMLS.com is the original exclusive property marketplace and syndicate, backed by one of the most opportunistic acronyms in real estate. Bringing a white-glove standard of service, data-driven strategy, and creative execution to modern property marketing, delivering a full-spectrum approach to off-market and alternative listing exposure. Powered by proprietary distribution technology, extensive digital reach, and data-driven audience targeting, the four-phase selling method is designed to create demand, control exposure, and provide valuable market feedback.
NONMLS.com Exclusive introduces the listing to qualified audiences. Rather than exposing a property to the open market immediately, NONMLS.com delivers an exclusive opportunity to directly offer your property to a proprietary network of qualified buyers through a sophisticated marketing and syndication ecosystem. The listing can be syndicated as "Price upon request," gathering market intelligence, buyer feedback, and pricing insights while maintaining control over price and public exposure.
Coming Soon includes list price, builds anticipation, and includes distribution to public listing portals and real estate search networks, through strategic storytelling, audience engagement, and targeted marketing, creating momentum before public launch.
Active is full MLS and public listing portal syndication, and an entrance into the market at large with informed pricing and anticipation from the previous marketing efforts, however now with full and maximum visibility across the entire market.
Sold completes the strategy with a successful market outcome, validating a disciplined process built to maximize exposure, strengthen market position, and achieve optimal value.
Press Mentions
Strategic media exposure is an essential component of modern real estate marketing. Minnesota Team leverages established relationships, compelling storytelling, and trusted media channels to position select properties in front of broader audiences while creating credibility that extends beyond traditional real estate marketing.
Featured across more than 250+ media outlets, Minnesota Team properties have received recognition through strategic press coverage and targeted media exposure.
Through an extensive network of media relationships, we pursue meaningful publicity opportunities designed to elevate property visibility and reach qualified audiences.
More than a decade of media features enables Minnesota Team to create compelling stories that generate awareness, build credibility, and extend property exposure through trusted third-party channels.
Every property has a story, the idea is to create a market impression that captures attention, inspires conversation, and leaves a lasting impression.
Pricing
Automated valuation models that rely on specific property attributes to determine value are akin to using the Dow Jones Industrial Average to price an individual stock within a portfolio.
Mike Wilen has completed more than 10,000 property valuations and developed valuation methodologies for loss severity analysis used by leading financial firms, providing sellers with a highly experienced perspective when determining list price.
Accurate pricing requires understanding market variables, and identifying where judgment, timing, or missing information can influence value.
Property-specific valuation analysis, market intelligence, and strategic positioning work together to establish a pricing strategy designed to maximize exposure, buyer interest, and return.
Successful pricing considers current market dynamics, timing, buyer behavior, and seller objectives. Ultimately, the seller determines the list price after reviewing the data, strategy, and opportunity.
Land
There is nothing like land. Unlike other real estate assets, land represents possibility, potential, and long-term value. Every parcel has a unique story, whether undeveloped acreage, farmland, recreational, infill, development, equestrian, commercial, hobby, or a single city lot. Our approach identifies each property’s strongest attributes, connects it with the right audience, and creates a strategy designed to maximize market potential.
Comprehensive marketing strategies position land in front of qualified buyers, investors, developers, and end users seeking unique opportunities.
Evaluation of legally permissible, physically possible, and financially feasible uses reveals hidden potential and helps define the strongest path to market.
Technical data including surveys, boundaries, zoning, environmental considerations, and property characteristics are transformed into compelling marketing materials that communicate opportunity and build buyer confidence.
Cinematic 4K aerial imagery, high-resolution photography, and strategic storytelling showcase acreage, terrain, accessibility, surrounding amenities, and development potential.
Builders & Developers
If you are building or developing it, we have the technology, expertise, and talent to sell it. From early-stage positioning, through pre-sales strategy, launch campaigns, and final sellout, we transform developments into market-ready opportunities. With expertise in ground-up construction, redevelopment, conversions, and complex real estate projects, we align strategy, branding, pricing, and marketing execution to accelerate buyer demand. Site plans become strategic opportunities, renderings become immersive digital experiences, and marketing becomes measurable momentum from concept through completion.
Strategic guidance on design, unit mix, layouts, finishes, pricing, and positioning to align development decisions with buyer expectations.
Collaboration with architects, and project teams to establish market identity, coordinate launch, engage the brokerage community, and execute data-driven sales strategies.
Lead comprehensive project marketing, including branding, public relations, advertising, sales materials, websites, digital campaigns, and targeted audience development.
Create fully custom websites built on modern CMS technology with React architecture and CRM integration to support lead generation, buyer engagement, and long-term project success.
Lender Owned
From Liability to Liquidity.
Mike Wilen and the Minnesota Team have assisted more than 50 of the largest and most sophisticated local, global, public, and private lenders, banks, credit unions, mortgage servicers, government-sponsored enterprises, and hedge funds in the valuation and sale of REO assets. With deep experience navigating distressed real estate, Wilen developed proprietary valuation methodologies focused on loss severity, asset performance, and recovery potential. This data-driven approach integrates property condition, market dynamics, regulatory considerations, and operational intelligence to provide lenders with a practical advantage throughout the REO lifecycle.
MinnesotaForeclosures.com attracts thousands of weekly visitors, providing direct exposure to qualified audiences.
Proven systems, disciplined processes, and specialized expertise designed to maximize recovery and minimize uncertainty — backed by more than a decade of REO experience.
Streamlined property services, including re-keying, securing, vacancy inspections with Sheriff's escort, and pre-market readiness solutions reduce time to market delays.
Comprehensive marketing, municipal property registration, professional photography, valuation expertise, and strategic positioning designed to achieve optimal market outcomes.
Contact
Walking through a property with Mike is definitely a one-of-a-kind experience. Mike Wilen doesn't sell real estate; he shares it. The lifestyle, the area, neighborhood history, the architectural details, construction quality, and the feel of rare, exotic hardwoods beneath your stocking feet. Every listing has a unique story, and Mike would love to walk you through it. Whether you're ready to sell or would like a tour of where your next chapter might be written, talk to Mike.
Minnesota Team
Mike Wilen Real Estate
Coldwell Banker Realty
612-400-9000
[email protected]
Social Media
Part and parcel to any successful marketing campaign is social media, supported by strategic media and press exposure. Compelling storytelling, engaging narratives, and distinctive visual content create attention, build momentum, and connect properties with qualified audiences.
600,000+ combined followers across social platforms, averaging 25,000+ weekly impressions across channels. This reach nearly doubles through the combined power of Coldwell Banker Realty and Global Luxury.
Through the combined strength of MinnesotaTeam.com and Coldwell Banker Realty, your property benefits from a tailored social media strategy that leverages a globally recognized brand, extensive network, influencer connections, and targeted distribution.
Strategic storytelling, reputation building, and creating conversations that extend beyond traditional real estate marketing to generate awareness and engagement.
Media placement, public relations, and digital amplification designed to elevate your property’s visibility, strengthen credibility, and create lasting market impact.